Every time you open one of those great little articles, you are hit with multiple banner advertisements for the next greatest thing.  Banner advertising has become so prominent that most long-term internet readers ignore them, zooming our eyes directly to the article text and contents.  We even ignore the insistent flashing and commands to "Click Here."

But don’t despair!  Most MSN articles take a break midstream, allowing us to view even more text advertising smack dab in the center of the article.  By design, you will probably read a few of these ads before groping for the scroll bar, frantically moving down to the rest of the article content.

Don’t forget the insidious text link!  The highlighted blue text just begs to be clicked!  I rarely read an article without clicking at least one text link.

If you don’t know this by now, MSN gets paid for all this advertising.  Pennies for each impression or click on all of these banner ads, text ads, and text links ads up to thousands and thousands, if not millions, of advertising dollars each day.

You may think I am complaining about all of this advertising.  In truth, I think this is genius at work!

MSN would not publish all these great articles if they did not get paid.  They run a business, and business requires revenue to operate.  You cannot operate any business long term without an adequate stream of revenue.  I like the articles, and I don’t mind scrolling past the ads in exchange for the information and/or entertainment.

Internet advertsing has revolutionalized business advertising.  Instead of spending hundreds, or even thousands of dollars to place one print ad, business owners can use pay-per-click or pay-per-impression internet advertising to spread the word about their company.  Internet advertising makes national advertising campaigns possible for every business.

For writers, internet advertising allowss them to get paid to pursue what they love.  Writing takes time away from other income producing activities, whether it is a business or a job.  Internet advertising allows writers to be rewarded financially for their efforts.  And since internet advertising is paid based on readership, better or more useful writing efforts will be paid accordingly.

If you write, consider using Commission Junction (www.cj.com ) or LinkShare(www.linkshare.com) to find advertising opportunities to support your writing efforts.

If you own a business, test your ads using Google Adwords (http://adwords.google.com) or Yahoo! Search Marketing(http://sem.smallbusiness.yahoo.com/searchenginemarketing/) before you launch a large banner campaign. You may also want to consider some of the smaller pay-per-click advertising companies reviewed on PayPerClickSearchEngines http://www.payperclicksearchengines.com.

Used correctly, internet advertising can be good for both businesses and consumers.  Most consumers are happy to find out about new products and services.  And all businesses can benefit from the opportunity to share their products and services using a relatively low cost advertising medium.

Instead of whining about the commercialization of the internet, learn from MSN. Create great content, and the clicks, along with dollars, will follow.